ActiveCampaign / Mailchimp versus page ATF
ATF / Hero
Comparison page
Really good ATF for a comparison page. Differences with the competitor can be understood at a glance.

It's a really great ATF for a comparison page. Everything is covered:

  • The headline states the differences
  • The visual is about one of the differentiators (pricing)
  • The bullet points also address some differences
  • Free migration is stated in the bullet points (fear of migration is addressed)
  • Social proof with the G2 rating
  • And a CTA (but pretty standard there, could have been better)