Above The Fold from the homepage of Appcues
ATF / Hero
Made formula
A homepage ATF that checks all the boxes: product visual, social proof, clear headline & CTA, etc.

Why I think this is one of the best ATFs you will find:

  • The headline is simple and uses a classic headline formula.
  • Bullet points to make the benefits more scannable than a long description.
  • Instead of just logos, Appcues has specific results for these customers making it more real and believable.
  • Product visuals directly taken from the implementation of a customer.

Only small problem: the CTA could be a bit better.