Secondary CTA on the homepage of Loopio.
Secondary CTA
Secondary CTA on a homepage to capture leads not yet ready to buy with a lead magnet focused on results.

B2B buyers don't usually make purchase decisions based on impulses like B2C.

That means the homepage of a B2B SaaS needs more than one CTA depending on how the buyer awareness.

If they're not ready to buy, capturing them with a lead magnet is a great option.