Customer Fitted

Cut your SaaS acquisition costs & increase lifetime value with conversion-driven copywriting & strategy.

Hey, I’m Nicolas Mérouze 👋

I’m a conversion-driven copywriter & strategist for SaaS businesses, former SaaS founder, with a background in software engineering, design, and product management.

I understand all the facets of your business like no one else.

I’m not all talk, I drive real results for self-funded and VC-backed SaaS businesses.

ARPA with a pricing strategy update based on customer research insights
YoY MQLs with a single new lead magnet and some A/B testing
Opt-in rate for a content upgrade made in 2 hours by repurposing existing content (1.95% is the industry average)

Leaks in your pipeline compound fast

Buyers take a big risk when purchasing a new SaaS. They are extra careful and require accurate information to make the right choice. Each vague, confusing, misleading or sub-optimized asset gets them closer to your competitors.

Poor ad copy
Confusing landing pages
Impractical lead magnets
Case studies missing key information
Undifferentiated positioning & messaging
Misdirection in the onboarding microcopy
Unhelpful onboarding emails
Overpromising and underdelivering
Unbelievable claims on comparison pages
Uninteresting content potential customers won't read
Too much jargon and abstract concepts in your copy (leave that to unicorns)

A solid pipeline makes your SaaS thrive

Take CRO seriously and you won’t have to worry about growth ever again. Plus, it’ll be far cheaper than spending more on ads, sponsorships, or experimenting on new channels.

Less bad fit buyers, more good fit buyers
Higher activation rate
Reduced churn
Less customer success work
Effortless cross-sell & up-sell
Lower acquisition cost
More satisfied customers that stay longer
Steal customers from competitors
Bigger deals

I'll make your SaaS so irresistible buyers won’t even think about the competition


Quick wins guaranteed! I analyze your buying journey, spot areas of improvement, and give you the actionable advice you need to move forward confidently.

Positioning & Messaging

Make sure your communication is clear, consistent, stands out, and resonates with your customers. I can help you whether you need to thoroughly revise your strategy or just looking for some adjustments.


I review your onboarding experience and create the strategy that will remove obstacles and reduce time-to-value for your best customers.


More than just landing pages, I produce the assets you need to boost conversion : comparisons, case studies, email sequences, lead magnets, and more.

I’m not just another generalist CRO & copywriter. I know SaaS inside out.

I co-founded a B2B SaaS and helped it grow to $1M ARR.

I have a deep understanding of SaaS businesses. I've faced the same challenges you've faced.

My expertise comes from experience, not school.

I don’t have a marketing degree, but all the businesses I’ve made got profitable thanks to my copywriting and CRO skills. I’ve been earning money on the web for the last 22 years.

I’m an ace of all trades.

I’ve worked professionally — aka got paid for it — with SaaS companies as a developer, designer, product manager, and marketer. I understand the most complex products and know exactly the right ways to attract buyers.

I provide a mix of strategy & execution.

Execution alone will yield poor ROI if your strategy isn’t solid enough. I love the strategy part and my unbounded empathy makes me go the extra mile to understand your customers better and find out precisely why they buy.

Your success is my success.

I don't overbook myself with projects. I’ve burned out before and overwork isn’t for me. I prefer to deliver on time, consistently, and be personally invested in your success.

I know your market, customers, and competitors.

I’m genuinely interested in SaaS and will compare products in a category just for fun. Chances are high I already know a bit about your market.

I don’t do guesswork.

I like tangible data. I don’t follow my gut. I prefer to follow graphs and charts. Customer research is my passion.

The market research we received gave us confidence in positioning Refiner as a customer survey tool for SaaS companies. The cross-topic component (research & copywriting) was a huge timesaver.

Moritz Dausinger

How I helped Refiner increase ARPA by 46% with customer research. Plus, more CRO wins.

Learn more about my services, my process & methodology, how I collaborate with my clients, and the ROI they get from my work. It doesn't do justice to summarize it here on the homepage. You need to read the case study to really feel what it's like to work with me.