Inbound ready-to-buy leads with bottom-of-funnel content
Customer Fitted is a product marketing agency for B2B SaaS. We research your competitors and build the content that steals buyers from your competitors.
Get recommended in AI search
Win the "you vs competitor" comparison every buyer makes
Honest and in-depth, so buyers actually trust it
2x MRR growth rate YoY with BoFu content
BoFu content ranking #1 on Google within 24 hours
Increased ARPU by 46% through competitive research
“You’re on my short list of people that can kill it on GTM projects!”
+95% traffic after a single BoFu content refresh
Your buyers are comparing you right now. Are you winning?
Invisible in AI search
When buyers ask ChatGPT for the best tool in your category, your name doesn’t come up.
Competitors own the matchup
Your competitors rank on Google with content against you. You have nothing answering back.
Traffic that never buys
Your traffic is mostly top-of-funnel. The people ready to buy, never reach you.
Generic agency content
You hired an agency, but what they ship is generic. None of it is built to convert or get cited.
No bandwidth to fix it
Your team doesn’t have time to research every competitor and write honest comparisons.
Research your competitors
Write in-depth comparison pages and guides
Keep them up-to-date
Optimize performance on Google
Make you visible in AI search
Respond <24hrs to your questions
Control every head-to-head matchup
Grow your pipeline predictably
Hey I’m Nicolas, owner of Customer Fitted.
I’ve spent two decades in tech startups as a developer, designer, product manager, and product marketer.
Being a jack-of-all-trades, I’ve used 100s of SaaS tools and worked with plenty of teams, so I get your product and your buyers fast.
At Customer Fitted, we’re obsessed with understanding why people buy and what they really care about.
Pricing: No surprises, no scope creep, no excuses
$5,000
/mo
All comparison content and AI search work included
Unlimited async communication
Monthly call
No scopes, quotes, or billable hours
Discount if you’re <500k ARR
3-month minimum engagement
Month 1
We interview people who know your product and customers best, and document the reasons you win, like a PMM would.
We audit your content, research competitors, find keyword opportunities.
Month 2
We draft and ship your highest-opportunity comparison content: versus pages, best X tools, top alternative guides, competitor pricing analysis, review roundups, competitor vs competitor.
Month 3 onwards
We continue shipping content for new keywords and competitors.
We start to refresh outdated content.
We optimize AI visibility and rankings on Google.
What our clients highlight: Results, expertise, and trust
Leo Baecker
Founder @ Hyperping
I needed a boost of traffic, a clearer overview of the strategy and a direction which Nicolas quickly established early on.
I worked with agencies in the past where writers changed month after month with no coherent follow-up. With Nicolas, I get better results at the fraction of the cost, on top of being personal.
I genuinely see him as part of the team. Tracking is on point and measurable. Views are skyrocketing and conversions are following.
Moritz Dausinger
Founder @ Refiner
What impresses me most with Nicolas is how his research-led approach to writing BoFu content has such a wide range of use cases and benefits.
It gave me the information I needed to have the confidence to successfully change pricing and positioning strategies.
My SEO consultant also uses the customer interviews conducted to inform the SEO strategy. Not only that, but I even got new insights from these interviews that allowed me to improve the product.
Steve McLeod
Founder @ Feature Upvote
We had recently repositioned to serve the video games industry, but our homepage didn't yet reflect that. A major industry event was just weeks away, giving us a firm deadline to rewrite and redesign our home page. It needed to say to our new target customer, "you are in the right place and we can solve your problem."
I had seen Nicolas's work with other companies, and had worked with him in the past. He has a rare combination of understanding the fundamentals of B2B SaaS and knowing how to create web pages that achieve business goals. So I knew he was the right person to do this project well.
Right on time (another rare thing!) we launched our new homepage. Now when our target customers land on our homepage, they know they are in the right place. Almost immediately, we started getting more trial signups from our new target niche.
Michael Koper
Founder @ Nusii
More professional, better communication, greater quality [than previous the agency]. And also way better than I could have done myself.
Questions frequently asked by B2B SaaS teams
How is this different from an SEO agency or a freelance writer?
Most agencies optimize for volume and hand your account to a junior writer who has never used your product. We take few clients, research your competitors in depth, and write every page to convert and to get cited by AI, not only to rank.
Won't biased comparison content hurt our credibility?
It would, which is why we don't write it that way. We research what buyers genuinely like and dislike about each competitor and say so. Honest pages convert better because buyers trust them, and AI models are more likely to cite a balanced comparison than a sales pitch.
What if we don't want to attack competitors directly?
You don't have to. Plenty of high-intent comparison content is neutral by design: best-of guides, alternatives roundups, and category overviews. We pick the formats that fit how you want to show up.
How do you research competitors accurately, especially for a technical product?
We start by interviewing the people who know your product and customers best, then add research from reviews, documentation, and hands-on testing. For complex products, that interview is what keeps the content accurate.
Are there real humans on our account, or is it all AI?
Both. Nicolas leads the strategy and research, and a small team of people and AI assistants handles production. AI helps us move faster. It doesn't replace the judgment that makes a comparison convincing.
How does the recurring engagement work, and is there a minimum?
It's a flat monthly subscription. Each month we ship new comparison content and keep your existing pages current. There is no minimum commitment, so you can pause or cancel anytime.
Do you only do comparison content?
Comparison content is our focus and where you'll see the fastest return. We also help with homepage and landing page messaging, customer success stories, CRO, and ads when it makes sense. Ask, and we'll tell you honestly whether we're the right fit.
Will you interview our customers?
When it helps. For some pages we rely on your team as the experts on your customers. For others, talking to a few customers sharpens the positioning. We'll recommend what's worth the time.