Customer Fitted

Unsatisfied with your growth rate?

I elevate the value of your product for ↗️ more leads ↗️ better conversion ↗️ increased adoption.

Fractional Product Marketing for SaaS & B2B. Starts at 1250€ for 10h/mo. Includes sales enablement, marketing collateral, CRO, strategy, and more.

Hey, I’m Nicolas Mérouze 👋

I’m product marketer, former SaaS founder, with a background in software engineering, design, and product management.

I understand all the facets of your business like no one else.

I’m not all talk, I drive real results for self-funded and VC-backed SaaS businesses.

+46%
ARPA with a pricing strategy update based on customer research insights
+360%
YoY MQLs with a single new lead magnet and some A/B testing
8.7%
Opt-in rate for a content upgrade made in a day by repurposing existing content (1.95% is the industry average)

Leaks in your pipeline compound fast

Buyers take a big risk when purchasing a new SaaS. They are extra careful and require accurate information to make the right choice. Each vague, confusing, misleading or sub-optimized asset gets them closer to your competitors.

Poor ad copy
Confusing landing pages
Impractical lead magnets
Case studies missing key information
Undifferentiated positioning & messaging
Misdirection in the onboarding microcopy
Unhelpful onboarding emails
Overpromising and underdelivering
Unbelievable claims on comparison pages
Uninteresting content potential customers won't read
Too much jargon and abstract concepts in your copy (leave that to unicorns)

A solid pipeline makes your SaaS thrive

Take product marketing seriously and you won’t have to worry about growth ever again. Plus, it’ll be far cheaper than spending more on ads, sponsorships, or experimenting on new channels.

Less bad fit buyers, more good fit buyers
Higher activation rate
Reduced churn
Less customer success work
Effortless cross-sell & up-sell
Lower acquisition cost
More satisfied customers that stay longer
Steal customers from competitors
Bigger deals

Product marketing on-demand

Production
  • Lead magnets
  • Webpages
  • Thought leadership
  • Sales decks
  • Emails
  • Newsletters
  • Guides
  • Product updates
  • Customer success stories
Optimization
  • Onboarding
  • Web design
  • A/B testing
  • Email automation
Strategy
  • Customer research
  • Messaging
  • Positioning
  • Pricing

Get started today

The pricing is built around relationships. As I get to know you, I become more efficient. It gives you access to a senior product marketing manager for a fraction of the price of a full-time employee.
1,250€/mo
  • 10 hours
  • Production
  • Optimization
2,000€/mo
  • 20 hours
  • Production
  • Optimization
  • Strategy
  • Reporting
Book a call
If you don’t see a plan that fits what you need, book a call and I’ll see how I can help.

I’m not just another generic marketer. I know SaaS and B2B inside out.

I co-founded a B2B SaaS and helped it grow to $1M ARR.

I have a deep understanding of SaaS businesses. I've faced the same challenges you've faced.

My expertise comes from experience, not school.

I don’t have a marketing degree, but all the businesses I’ve made got profitable thanks to my marketing skills. I’ve been earning money on the web for the last 23 years.

I’m an ace of all trades.

I’ve worked professionally — aka got paid for it — with SaaS and B2B companies as a developer, designer, product manager, and marketer. I understand the most complex products and know exactly the right ways to attract buyers.

I provide a mix of strategy & production.

Production alone will yield poor ROI if your strategy isn’t solid enough. I love the strategy part and my unbounded empathy makes me go the extra mile to understand your customers better and find out precisely why they buy.

Your success is my success.

I don't overbook myself. I’ve burned out before and overwork isn’t for me. I prefer to deliver on time, consistently, and be personally invested in your success.

I know your market, customers, and competitors.

I’m genuinely interested in B2B markets and will compare products in a category just for fun. Chances are high I already know a bit about your market.

I don’t do guesswork.

I like tangible data. I don’t follow my gut. Customer research is my passion.

What impresses me most with Customer Fitted is how their customer research approach has such a wide range of use cases and benefits.

It gave me the information I needed to have the confidence to successfully change the pricing and positioning strategies.

Not only that, but I also got new insights that allowed me to improve the product.

And we were able to use the customer interviews to make case studies that were used during our sales process, repurposed for the onboarding emails, and even had an impact on our SEO.

Moritz Dausinger

How I helped Refiner increase ARPA by 46% with customer research. Plus, more CRO wins.

Learn how I collaborate with my clients, and the ROI they get from my work. It doesn't do justice to summarize it here on the homepage. You need to read the case study to really feel what it's like to work with me.
Read the case study