Abyssale
Put the pain of your buyers front and center to have your message resonate more.
ActiveCampaign
Really good ATF for a comparison page. Differences with the competitor can be understood at a glance.
Appcues
A homepage ATF that checks all the boxes: product visual, social proof, clear headline & CTA, etc.
Beehiiv
Section on a comparison page to show how easy it is to migrate. Relief anxiety.
Castos
Instead of often biased and unreadable comparison tables, Castos uses a simpler approach.
Loopio
Secondary CTA on a homepage to capture leads not yet ready to buy with a lead magnet focused on results.
Moengage
Combination of logos and customer success stories.
SiteGPT
Shows the transformation it brings to the customer: from the pain to a dream situation.